Partnering with Digitas, American Express, and Hilton, this film’s key emotional narrative was communicating the feeling of ease and contentment in a new place where one feel comfortable and welcome.  In parallel, we wanted to create a visual metaphor to show this sentiment as a journey from the expansive perspective of a new city, to the micro moment when one is sitting alone experiencing a new environment.  

This spot was filmed entirely in one take with a drone flying from the Buenos Aires San Telmo Square, through the lobby of the Anselmo Hotel, and then hand caught by the camera operator who continued the camera move through a bustling cafe, and finished framing our hero talent.  

CLIENT: American Express + Hilton
AGENCY: Digitas
PRODUCTION: Mill+